Why does your business need a chatbot for Online service?
The modern world of business has transformed. It is more than just managing a physical store or a few resources. Due to increasing digitization, Businesses must have an online presence and precise optimization. And this requires managing customer experience, queries, business operations, and everything online. That’s where helping agents such as automatic AI-driven Chatbots come into play.
According to Drift’s 2020 State of Conversational Marketing report, AI-powered Chatbots are one of the fastest-growing brand-communication channels, increasing by a whopping 92% since 2019. It can be well understood with such a wide range of benefits that virtual assistants offer. But, if you are still bewildered if your business needs a Chatbot for your business or not, we are here to clear the air. Here are the top reasons why your business needs a Chatbot-
Reduce Customer Acquisition Cost
Whether you are a product-based or a service-based business, one of the major concerns is customer acquisition at reasonable costs. While other methods like marketing spend, seminars, etc., can be too costly to acquire customers, Chatbots significantly lower this cost.
Chatbots can optimize CAC ( Customer Acquisition Cost) as these can establish engaging and instant conversations with customers. According to Comm100 Report, Chatbots take care of around 68.9% of business chats from start to finish. Because of it, customers feel entertained, and they tend to spend more time on your business’s website and thereby fueling the conversion of prospect leads into customers.
Give your business a touch of Automation.
In today’s world, where customers tend to find solutions for everything with just a touch of their screens, bringing the required Automation into business is paramount. And that’s where Chatbot can save you.
These bring Automation to your business by automating customer support that too 24*7. It also helps to automate the customer support and the customer query resolution process. Not only this but the number one use case of Chatbots is also considered to be a quick and automated answer to customers’ queries. It effectively bridges the gap between customer and business service, thereby helping in gaining more loyal customers.
Personalization to Customers
One of the robust pillars of customer satisfaction is customer experience. And it is well-versed in how personalization can elevate the customer experience. When chatbots engage and converse with customers in their choice of language and timings and resolve queries in real-time, customers experience personalization.
Furthermore, according to Comm100 Report, it is found that bot-based chats acquire satisfaction rates of around 87.58%. And that’s what makes Chatbots one of the best tools for businesses.
Streamline Sales Funnel
Operating with a human workforce, you would once realize how mismanaged or delayed your sales funnel can be. For instance, some of the sales funnel leads might get lost due to your employee’s fluctuating productivity levels, leave schedules, and other reasons.
But, if Chatbots are there to assist, you can lower the number of lost leads and optimize your sales funnel. The data from Drift’s 2020 State of Conversational Marketing report suggests that 55% of Chatbots businesses acquire more high-quality leads.
Chatbots can handle customers’ queries on time and make the customer journey through the sales funnel a seamless process and experience.
Gain Critical Customer Data
Chatbots are not only chatting bots but are also embedded with algorithms to capture, monitor, and manage customer data statistics. As bots converse with many customers online, the specialized algorithms capture, monitor, and interpret data that can help establish new business processes and strategies. One can better picture CAC, business success rate, customer journey, and whatnot!
Also, this helps surface insights into customer satisfaction, business service status, and market situation.
Chatbots: All that you and your business needs!
“Chatbots represent a new trend in how people access information, make decisions and communicate!”
~Christie Pitts
Verizon Ventures
Chatbots are the new tools of modern businesses. These can help businesses of any niche gain customers, lower customer acquisition costs and basic business operation costs, acquire critical data, and whatnot! chatbots can save businesses up to 30% on customer support costs. (Source: IBM)
That’s where getting a Chatbot can boost your business sales, streamline your sales funnel, and help you build a brand. So, get your business Chatbot delivered by experts from today! One such Chatbot is TINA from Gravitas AI. It can help you optimize your business process from start to finish.
